Lessons on Blogging #4: Continuity is Queen
Move over Bey, there’s a new Queen in my life and that’s continuity. Having been a blogger for so damn long I’ve definitely gone through some ups and downs in my blog. There were times when I was posting every other day, wonderful outfit posts a cool recipe every single Monday, loyal readers waiting for that next juice. But then all of a sudden I’d go a couple weeks without a post, and then it’d be a grainy set of images of a basic look that contrasted the fun sartorial looks I’d been known for. I went through blog re-designs, changing my fonts and logo, and even blog title, and I know a lot of people do too. But too much change and inconsistency isn’t good for a blog. While it’s okay to grow your blog as you grow as a person, it’s not okay to continually change it with your mood swings.
Continuity is what keeps readers and followers; they want that same experience and feeling from your next posts as they got from your old posts. Going hand in hand, quality over quantity.
For me, this has been a big thing I’ve been doing. I’ve been going through old posts and deleting ones that just aren’t of good quality that I posted just to post; just to have something up (not a good idea folks). Case in point #1: Back when IFB was the beacon of all great bloggers they would have a weekly prompt. In my quest to be included I’d whip up a post on a Saturday afternoon in a short period of time that wasn’t so great. The end result? Poorly lit and executed blog posts that probably prompted some readers to go all “WTF? What is this? Unfollow”. Example 1, "You Know I'm No Good"; which I planned to delete but am keeping as a "don't do this". So now, I’ve been trying to keep this blog, and anything you search on it, of high quality content.
Okay, so quality and consistent blogging, got it. But what about the rest of the aspects of blogging? Social Media is basically the new blogging platforms, so you want to make sure those are consistent as well. Look at your InstaGram profile; how do the first 9 images look? Are some darker than others, using different filters? Some of your friends and life and drinking, and others about your outfit or your latest blog post? Do another clean out (more on that in the next lesson on blogging) and make sure that the visuals you are putting out there are consistent to your brand. It will make more people want to follow you and see more of what they like.
The long and the short of it; make sure that you are PROUD of everything you put out there on your blog and it’s medias and make sure that it evokes the same brand and feeling across the boards.
Have more questions and want more? Be sure you’re following me and feel free to ask me questions on Twitter or other medias!