Sahra is an entrepreneur, at her core and in her mind. This blog (formerly called “EffortlessCool”) was the start; from there and her ties in the NYC industry and her educational background (Fashion merchandising), she was able to test out the waters in various corporate fashion positions. She fell in love with writing and editing, and corresponded on behalf of other start up websites. After moving to The District for the love of her life, she began work in PR and more writing projects, which brings her to where she is today; a dedicated lover of fashion and media with up to 4 projects at once.
Sahra has a unique mind and style; eclectic and versatile she’s relatable to a broad range of readers. She grew up on pop-punk in suburban Massachusetts before moving to the hustle and bustle of the most versatile and accepting city in the world, and then landing in the land of conservative dressing and suit sets. With street style, magazines, and web inspirations, Sahra is able to keep her style unique and fresh.
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If interested in working with Sahra, please email info@QueSeraSahra.com